Landscapes Reimagined.
Business Reinvented.
Our vision
Thriving landscapes where profitable businesses, healthy ecosystems, and prosperous communities create lasting value together.
Our mission
To convert corporate climate and nature commitments into landscape-level partnerships that regenerate ecosystems, strengthen communities, and build business resilience.
Our offer
We start with business by cultivating trusted peer learning communities and combining capacity-building with direct intervention. Our model supports companies to move from ambition to coordinated, landscape-level action with long-term benefits.
The Gerana Initiative leads business towards a regenerative economy, tackling the nature and climate crises through collective, landscape-level action.
How we help companies create value:
Strengthen risk management through collective action to regenerate natural capital and ensure a steady supply of raw materials.
Generate economic success in ways that also create positive social and environmental impact.
Achieve a greater impact at a lower cost by pooling resources, reducing duplication, and sharing costs.
Meet requirements such as the EU Deforestation Regulation (EUDR) and align with disclosure frameworks like the Taskforce on Nature-related Financial Disclosures (TNFD).
Enhance brand credibility and create long-term value by making measurable, verifiable impacts, aligned with frameworks such as Science-Based Targets for Nature (SBTN).
Take an integrated, systemic approach to addressing nature and climate risk while creating more resilient communities and supply networks.
Support global goals to halt and reverse nature loss by 2030 and contribute to a nature-positive future.
Build trust with stakeholders, address emerging issues early, ensure meaningful collaboration with Indigenous Peoples and local communities, and align with supply chain due diligence legislation.
Reduce risks in landscape interventions through long-term, adaptive responses to land management and climate adaptation.
The need for collective business action to regenerate landscapes is urgent: extractive practices threaten long-term business viability. Isolated, single-issue solutions fall short.
By collaborating and adopting holistic approaches, businesses can not only secure success but also contribute to landscape resilience, driving the transition to a regenerative economy.
Driving the transition together.
We are a collective impact initiative that builds capable, landscape-literate, and impactful collaborations to scale.
With The Gerana Initiative companies can meet science-based targets, report with confidence, build trust, and accelerate business action.
The Gerana Initiative team is here to help.
“We’re in the beginning
of a change in era,
not just an era of change.”
“The need to protect and restore nature is something businesses cannot afford to ignore. Without it, supply chains would collapse, and most companies couldn’t function.”
Deborah Meaden, Business Leader and Investor“Action on behalf of
life transforms. As we
work to heal the earth,
the earth heals us.”
“When a complex system is far from equilibrium, small islands of coherence in a sea of chaos have the capacity to shift the entire system.”
Ilya Prigogine, Nobel Laureate for Chemistry